Abstract
This paper investigates the integration of generative AI into the design thinking process, particularly through ChatGPT, and evaluates its potential and limitations in consulting practice. By developing an app that uses SAP technologies and the OpenAI API, a new form of collaboration between humans and AI is made possible. The study illustrates how such systems can support design thinking sessions through the automated creation of personas and user stories. Despite technical challenges and the need for further optimization, the study shows a promising area for future research and practical applications in consulting.

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Copyright (c) 2024 Christian Hansmann, Simone Braun

