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Die Forschungsberichte beinhalten neueste betriebs- und medienwissenschaftliche Erkenntnisse auf Basis empirischer Untersuchungen im Rahmen von Thesen an der Fakultät Medien der Hochschule Offenburg.
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This report explores the concept of the Minimum Viable Product (MVP) and its application in product development, with a particular focus on its connection to business model types. The primary goal of this study is to elucidate the significance and benefits of the MVP approach, alongside its practical applications and challenges.
In the theoretical section, the report outlines the core principles and foundations of MVPs, contextualizing them within the broader framework of agile methods. The practical section features two case studies: Dronex 360 and TeamWeltretter. These cases illustrate the practical implementation of MVPs and the tangible results achieved. The findings indicate that MVPs can significantly enhance the efficiency and reduce the risks associated with product development. However, the research also addresses the limitations and challenges of the MVP approach, particularly the balance between minimal functionality and customer requirements. Additionally, the report examines the relationship between MVPs and various business model types, showcasing how MVPs can facilitate the validation and iteration of business models.
This work contributes to a deeper understanding of the MVP concept and provides practical recommendations for companies looking to adopt more agile and customer-centric product development processes.
ISBN: 978-3-943301-33-5
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